The Coffs Coast round will be held in conjunction with the Coffs Harbour Surf Club’s annual Craft Carnival at Park beach.

The series was launched by the head of the Navy People and Reputation, Commodore David Letts, in Brisbane last weekend.

Navy is the naming rights sponsor of the 2009-10 Australian Surf Rowers League Series.

Commodore Letts said the sport of surf rowing required effective team work and a high level of fitness, two attributes of the Royal Australian Navy.

"This sport is an ideal means to promote the healthy ideals of the Royal Australian Navy," he said.

"Navy is proud to be naming rights sponsor of this iconic Australian sport. In surf rowing and in the Royal Australian Navy, teamwork and fitness are very important."

"But it's not only about supporting this popular iconic sport. This alliance aims to increase public understanding of Navy and the importance of Navy values - honour, honesty, courage, integrity and loyalty.”

"This alliance will help Navy reach fit and capable young men and women who understand the importance of being part of and assisting the community, and want to embark on an adventurous, fulfilling and worthwhile career."

The series consists of 28 races across every Australia state and territory and are on some of the country's premier beaches.

The competition began at Southport last Sunday and will continue at Bribie Island tomorrow.